Ashish Jain currently serves as a Security Analyst at NII and trainer at IIS. His work mainly focuses on Security Trainings for NII’s premier clients. His technical abilities span a very wide range of technologies across Networks, Operating Systems, however his specialization is Network Security and OS Audits
Social Media Advertisement Impact on Customer Relationship ManagementPublisher:
Journal of Advanced Database Management & Systems Vol 2, No 1 (2015)PublicationURL:
In today’s digital era, use of social media websites is increasing. These websites are generally free to use, and have a lot of advertisements. In this paper we aim to deliver the users with a rich set of advertisements, which are more user centric and appealing to the user. The relevant data is collected from the users using these social media websites. Then with the help of data mining the patterns in the data are studied, so as to know the interest of the user. Now the advertiser can focus on a specific user group which would have interest in the advertisement shown to them. Also the users will be more likely to have interest in the set of advertisements delivered to them, as they would be of their interest.
This course goes deep down into depths of networking, systems, web applications, actual exploitation & helps beginners to take their confident first step towards information security field.